Studio course syllabi and calendars • ClockTower studio • History of Graphic Design • UPAEP Design Systems • Student evaluations Graphic Design 1 Typography 1 Semester Calendar (tentative, subject to change) Monday January 12 In-class • Discuss people       • Review class roster: preferred names       • Get email addresses • Discuss the course       • Philosophy       • Peruse webpages Activities       • Review course objectives       • Review course expectations       • Discuss/explain syllabus       • CA magazine       • Discuss Weekly Activity Forms Assignment • Prepare Self-assessment/Autobiographies presentations Emphases • Overcoming fear • Speaking up in class • Asking the right questions Assignment • Read home/design blog • Mind games handout Essay resources • Affirmations • See if you are eccentric • Assess/examine your life • How to be more intelligent • The design process • Critiquing design • Definitions • Grow as designer • Idea Journal • Learning • Neurobics • Tribute WTC logo Monday August 25 Due • WAF pdf form to print editable pdf form to print • If you haven't yet, email Watson so he'll have your preferred email address • Mind games handout In class • Discuss WAF activities • Discuss the mind games handout • Lecture/images on typography Assignments • Typography sampler project Info pdf version • Mind game sheet Wensday August 27 Due • Mind game sheet In class • Discuss mind game sheet • Images and lecture Assignment • Typography sampler project Info pdf version Monday January 26 Due • Neurobics form • Mind games sheet In-Class • Discuss: Is there a parking problem at the OSU Stillwater campus? • Discuss Neurobic activities • Discuss the mind games handout • Lecture/images on typography • Discuss Sampler Project pdf list of items Essay resources • Affirmations • See if you are eccentric • Assess/examine your life • Design blog • Common sense and a quiz • The design process • Critiquing design • Definitions • Grow as designer • Idea Journal • How to be more intelligent • The process book • Learning • Tribute WTC logo • The Oklahoma City Thunder OKC logo Assignments • Typography Sampler Project   pdf list of items Wensday September 3 Due • WAF pdf form to print editable pdf form to print • Mind game sheet - Double Dealer • Typography Sampler In class • Present and discuss Samplers • Discuss Letterform Relationships project • View project images Assignment • Letterform Relationships project sketches Monday September 8 Due • WAF • Letterform Relationships sketches Info In class • Present and discuss Letterform Relationships sketches • Discuss the faculty show Assignment • Letterform Relationships roughs Wensday September 10 Due • Letterform Relationships roughs In class • Sketch and discuss Letterform Relationships roughs • Select the 1 or 2 best, enlarge them and post them on the board • Present and discuss those roughs Assignments • Letterform Relationships comp: center the mark on 11" x 8.5" white paper, unmounted • Mind Game sheet: Dead Letter Wensday Febuary 18 Due • Letterform Relationships comp: center the mark on 11" x 8.5" white paper, unmounted • Results of your letterform mark readability survey - just for your info and input - I may ask about the results, but there is nothing to turn in. Reminders • Show the mark to as many people as you can - you are too biased to fairly judge readability • Avoid a mark in which 3 letters have simply been grouped together • Avoid being able to replace one of your letters with any of the other 25 letters • Seek a mark that clearly communicates yet requires a little participation from the viewer • Include in the mark some wit, cleverness, intrigue, barb, and memorability • Seek a high level of attention to detail: alignment, neatness, relationships, order • Strive for consistency in stroke weight (if appropriate), point size, pattern, rhythm, gaps, baseline, angles Inking tips • Use permanent ink felt/plastic tip markers • Use a ruler or straightedge for even lines • Use pencil or grey markers for tints of black • Sometimes it helps to ink large and reduce on a copy machine (or scan and print) slight imperfections are then minimized In class • Return/discuss mind game handout • Present Letterform Relationships comps • Discuss the Ambigram project and view samples Assignment • Select ambigram name, word, or phrase - if not your own name email Watson for approval • Sketch numerous options exploring letterform ambigrammatically • Mind game sheet Wensday Febuary 4 Due • Neurobics form In class • Determine a symbol for the Neurobics Form • Discuss Typography Sampler project pdf list of items      • Lecture/images on typography • Discuss Letterform Relationships project      • View project images      • Select project letters Assignment • Typography Sampler • Letterform Relationships project sketches Essay resources • The design process • Critiquing design • Definitions • Grow as designer • Idea Journal • How to be more intelligent • The process book • Learning Monday Febuary 9 Due • Neurobics form • Mind Games handout • Typography Sampler In-Class • Present and discuss Samplers • Discuss Letterform Relationships project      • View project images      • Select project letters Assignment • Letterform Relationships sketches Wensday Febuary 11 Due • Sketches of Letterform Relationships In-Class • Discuss neurobics • Return and discuss Mind Game handouts • Return and discuss Typography Samplers • Review Letterform Relationships sketches • Read ambigrams Assignments • Letterform Relationships rough sketches • Mind Game handout Wensday Febuary 18 Due • Letterform Relationships comp: center the mark on 11" x 8.5" white paper, unmounted • Results of your letterform mark readability survey - just for your info and input - I may ask about the results, but there is nothing to turn in. Reminders • Show the mark to as many people as you can - you are too biased to fairly judge readability • Avoid a mark in which 3 letters have simply been grouped together • Avoid being able to replace one of your letters with any of the other 25 letters • Seek a mark that clearly communicates yet requires a little participation from the viewer • Include in the mark some wit, cleverness, intrigue, barb, and memorability • Seek a high level of attention to detail: alignment, neatness, relationships, order • Strive for consistency in stroke weight (if appropriate), point size, pattern, rhythm, gaps, baseline, angles Inking tips • Use permanent ink felt/plastic tip markers • Use a ruler or straightedge for even lines • Use pencil or grey markers for tints of black • Sometimes it helps to ink large and reduce on a copy machine (or scan and print) slight imperfections are then minimized In class • Return/discuss mind game handout • Present Letterform Relationships comps • Discuss the Ambigram project and view samples Monday Febuary 23 Due • Neurobics form • Puzzle mind game #1: present evidence of the solution (photo, photocopy, or puzzle in solved position) • Selected ambigram name, word, or phrase • Sketches of numerous options exploring ambigrams In class • Present and discuss ambigram sketches • Check out Puzzle mind game 2 Wensday Febuary 25 Due • Ambigrams rough: inked in black, on 1 sheet of paper, to mount on bulletin board, if more than 1, put each on a separate page In-class • Return/discuss letterform relationship projects • Present and discuss ambigram rough Monday March 2 Due • Neurobics form • Puzzle mind game #2 • Mind game handout • Ambigrams comps: computer printout or inked in black, on one sheet of paper, 11 x 8.5, unmounted If the word becomes a different word when upside down, turn in a comp for each word. In class • Present and discuss ambigram comps • Check out puzzle mind game 3 • WordPix project Project notes Wensday March 4 Due • Sketches of 16 WordPix images In class • Present, discuss, and refine sketches of WordPix images • WordPix exercise Monday March 9 Due • Final Neurobics form      No more neurobics forms are due for the rest of the semester. Continue to participate in neurobics,      they should become part of your lifestyle until you die. All forms will be due at that time. • Puzzle mind game #3 • Mind game handouts • Rough sketches of 8 phenomenal WordPix images, 3-4 per page.      Write the word/phrase depicted on the back only. In-class • Post rough sketches on the board for discussion and refinement • WordPix exercise • Check out puzzle mind game 4 Wensday March 11 Due • Comp output of 4 WordPix In-class • Present WordPix Monday March 23 Due • Puzzle mind game 4 In class • Discuss the Type in the Environment project • Discuss the Pretzel project • Watch the film Helvetica Wensday March 25 Due • Pretzel project In-class • Present and discuss the Pretzel project • Optional help session, computer lab: Photoshop for downloading and cropping photos and poster composition Monday March 30 Due • Type in the Environment posters Print info The maximum print size in the computer lab is 11 x 17. These posters need to be larger than that so you will need to take your file off-campus or to the CHES print center (pdf to print out). Staples can print 18 x 24 for about $20. Allow ample time in case they are backed up so you don't miss the 9:30 deadline. You must save your file as a pdf or a jpg for Staples to open it. Take a flash drive or cd to Staples or submit it online. In class • Present and discuss Type in the Environment posters • Discuss Geometric font project Monday April 6 MacLab Room 401/402 Review Illustrator tutorials • Overview • Drawing tools • Pen tool • Image tracing • Masking pdf files to print • Selection tools • Drawing tools • Transform tools • Utility tools • Graphing tools • Scanning In-class • Work on Geometric font project • Bring a flash drive to class to save and store your files Wensday May 6 10:00a Room 305 Thursday May 7 Grades posted online • Have a great summer. • Pick up posters in room 305, flat file, top drawer. Typography 2 Monday January 12 • Administration • Discuss Ambigram Project Wensday January 14 Class meeting time: 1:00p • Email Watson so he'll have your preferred email address • Discuss Ambigram Project and samples • Take Assessment Test over GD1 & Type 1 Wensday Febuary 4 • Conduct more surveys: show rough to people who don't know you to see if the words are communicating clearly. The more input you get, the better your work will be. • Present Ambigram: tight rough or loose comp (whichever phrase you prefer). Consider: line weight, letterstroke width, consistency, baseline(s), stroke angles, etc. • Work on continuity of letterforms to form a cohesive unified ambigram. The more finished your work is on Wensday, the 4th, the better your finished comp will be on the 9th. Notes on sketching • Sketches that are obvious - like setting a literal basketball on top of a twister/outlaw/scissortail with type under or next to it - are mandatory at the thumbnail stage. You need to go through the simple and obvious ones - they deserve rendering and consideration. But now you should push your work to go past the obvious. Strive to communicate the message with more sophistication, wit, cleverness, and viewer participation. Avoid work that looks like what a junior high kid would doodle in Algebra class. • Continue to work at integrating type and image. Avoid the 'design-by-committee' look (elements that don't relate) or the look that says, "Oh shoot, I forgot to add the type." • Explore communicating the team logo by using type only (or primarily type) like Mother & Child, Families, dialog, individual, eclipse, etc. You may not conclude it but you gotta try it. At the least, it may prompt a new direction or an element that might work in a more finished rendered identity. • Explore how to communicate a basketball using the fewest number of lines or shapes. Many of you will explore including a basketball in the logo - give it a new twist and longer shelf-life by not having a literal rendering of the ball. Sketch ways to make it more abstract and stylized - maybe just a few lines or shapes. Explore how many lines are needed for a viewer to finally get that its a basketball. Provide just enough, no more. More lines than are necessary become clutter, often detract from the focus, and minimize the strength of the message. Notes on decision making I realize it may be frustrating, but if you show me a bunch of thumbnails, I'm not likely to tell you which ones are working or which ones have merit. Some students respond with, "well, you're no help" (what they mean is - "I'm too stupid and/or lazy to decide and I want you to do it for me"). I believe that I help you by not telling you which ones are the best. It helps you become a more intelligent, assertive, and confident decision-maker. Becoming a better designer is about becoming a better decision maker, and therefore, a better creative problem solver. If I decide which ones are good, I deprive you of the process of understanding, analyzing, debating, and concluding. You have probably been conditioned to 'please the teacher', but if you ever tell an interviewer or client, "This one works because my teacher said so," you may brand yourself an idiot. If becoming a successful idiot is your career goal, then tell me so I can make it easier on both of us and make all your design decisions for you. Decide if you wish to be fair, good, or great. "To be good is not enough if you dream of being great". Rough sketches Remember it is at the rough stage of the process that all design decisions are made. Thumbnails are for non-judgmental exploration sketches and the comp is simply preparing the most successful rough sketch into presentable form. While you should avoid judgment at thumbnails, at the rough stage you must pass judgment and make decisions, based on the list of objectives. Review the target market(s), the list of objectives, and the results desired to help you determine which thumbnail ideas will be the most effective solution to the problem. The rough sketches serve to help you refine all elements - color, composition, font, point size, format, style, etc. Wensday Febuary 11 • Bartlett Signage project • Assessment:       Target audiences       Objectives       Emphases: font selection, layout, composition, kerning, and appropriateness, clarity, and effectiveness of message • Areas to address       East stair foyer       West stair foyer       VRL foyer       Stairwells: East and West       Hallways, Award wall       Office door in Gallery       West Exterior door       North Exterior door • Components       Entry directories       Wayfinding signs       Information signs       Room designation signs       Bulletin boards       Recycle bins Wensday Febuary 18 Room 104 • Bartlett Signage project       1. Concept/theme/direction       2. What attitudes, feelings, and/or impressions the new look should convey to the building user       3. Color, type, layout Team schedule       1:00-1:20   Wingdings       1:20-1:40   ERR:       1:40-2:00   JEL       2:00-2:20   Dramatic Pause       2:20-2:40   Pencil 2 Paper       2:40-3:00   Dirty Turtle Monday Febuary 23 Room 104 • Bartlett Signage project       Concept statements       Production decisions: layout, type, symbols, colors Team schedule Wensday Febuary 25 Room 104 • Bartlett Signage project       Production, output, finalize design decisions       Draft of specs for future signs (typeface, pt sizes, colors, materials, composition) Team schedule       1:00-1:20   Wingdings       1:20-1:40   ERR:       1:40-2:00   JEL       2:00-2:20   Dramatic Pause       2:20-2:40   Pencil 2 Paper       2:40-3:00   Dirty Turtle Monday March 2 Room 305 • Return/discuss ambigram projects • Discuss Bartlett Signage presentation formats • Team work time Wensday March 4 • Review/critique Bartlett Signage presentations: • Bring draft (or finished) printouts of each component to prepare presentation compositions • Discuss next project • Team work time Text block info Somewhere on the board, place a block of info that includes the title, the concept statement, any explanatory rationale, and the specs. The look of this text should respect and enhance the elements in the project (use the same primary or secondary typeface, colors, layout, etc.) Sample info:       Bartlett Center Signage             • The concept for the new program of wayfinding and informational graphics is _____.             • The directory provides a quick glance _____.             • Each floor is color coded to enhance _____.             • The symbols are hand-rendered _____.             • The typeface mimics a robotic style of organic gardening _____.       Project Specs             • (Color palette)             • Materials:             • Primary typeface:             • Secondary typeface:             • Layout composition: 2" symbols with text copy set centered beneath Monday March 9 Presentation display Mount projects in the display case by 2:00pm. Class will not meet until 2 in case you need the hour from 1:00-2:00 for mounting. The cases are open now and will be available all weekend if you want to check the size or mounting capabilities. There are 3 cases, 2 projects per case. Allow about 4-6" between the two projects in the case. The height of the space available is 54" and the width available is 30" You do not need to use all of that space, just don't go larger than 30 x 54. As part of your text, list the students in your team. You do not need to list the team name you came up with - just the student names. Class 2:00 • Informal discussion presentations of Bartlett Signage proposals:       Theme, concept, unifiers       Rationale for major design decisions • Discuss next project: book cover design Graphic Design 2 Monday August 18 In-class Solve Mind Game Discuss people       • Review class roster: preferred names       • Get email addresses       • Break hilites Discuss the course       • Peruse webpages Activities       • Review course objectives       • Review course expectations       • Discuss/explain syllabus       • Submit grading ballots       • CA magazine, Before & After magazine       • Discuss Weekly Activity Forms Class Exercises       • Take assessment test       • Review definitions of terms       • Where was the 'Remove sunglasses' sign? Assignment • Read home/design blog • Develop your personal motto (in Latin & English) Examples:      Leonardo da Vinci: Saper Vedere = knowing how to see; Ostinato Rigore = persistent rigor      US Marine Corps: Semper Fidelis = Always Faithful      Olympics: Citius, Altius, Fortius = Faster, Higher, Stronger      Oklahoma: Labor Omnia Vincit = Labor conquers all things      USA: E Pluribus Unum = Out of Many, One • Prepare self-assessment presentation Emphases • Overcoming fear • Speaking up in class • Asking the right questions Essay resources Essay resources • Affirmations • See if you are eccentric • Assess/examine your life • How to be more intelligent • Common sense and a quiz • Critiquing design • Definitions • Grow as designer • Idea Journal • Learning • Neurobics Wensday August 20 In class • Self-assessment presentations Emphases • Overcoming fear • Asking the right questions • Honest, introspective assessment of self • Clarity of communication in presentation content • Attention to detail: content, visual aids, speech, vocabulary • Active participation in discussions with depth and objectivity Assignments • Mind games handout • Develop the assessment for a new brand for Dasani water. Info • Study web essays:      The design process      Logo design Monday August 25 Due • WAF pdf form to print editable pdf form to print • Mind games handout • If you haven't yet, email Watson so he'll have your preferred email address • Develop the assessment for a new brand for Dasani water Info In class • Discuss WAF activities • Discuss the mind games handout • Discuss web essays • Discuss/present the Dasani assessment • View/discuss logo images & samples Assignment • Dasani logo sketches and concept statements • Short video worth watching Wensday August 27 In class • View/discuss logo images & samples • Discuss/present the Dasani names, concepts, and sketches Assignment • Dasani logo roughs and comps Saturday August 30 Before 5:00p Due by email link 1. The new BottleWater name. 2. Description of specific target markets. 3. List of objectives the new name should achieve. 4. List of adjectives that the name (and probably the logo) should convey. 5. Thorough rationale to justify why the proposed name is excellent - be very clear and persuasive. Avoid "I feel" "I believe" "I think" - talk only about the name and what makes it so appropriate for the target audience and how well it meets the objectives and conveys the adjective descriptors. Weekend suggestions • Show people the proposed name(s). Record or remember their responses - do they look confused, do they pause trying to figure it out, do they pronounce it as you intended. Remember, not everyone has to get it - only enough to justify investing in production of the rebranded product - at least 75%, preferably 85-90%. • Ask those people what product they think the name might apply to. • Use the new name in conversations with your friends - how does it sound, does it 'roll off the tongue' easily, does it seem awkward or cumbersome to pronounce. Wensday September 3 Due • WAF pdf form to print editable pdf form to print • Mind game sheet - Double Dealer • Rough sketches of the new logo for BottleWater. Over the weekend, continue with non-judgmental thumbnails, review objectives the logo should achieve, and then develop 1-3 of the most promising concept sketches into rough sketches. The 'rough' stage is when all design decisions are made. Thumbnails are for exploration of numerous options. Roughs are to help you narrow the chaos into more order and this is when you determine the most appropriate color, typeface, composition, rendering style, point size, baseline, type case, etc. Every element should be considered, debated (based on the lists of objectives and descriptor adjectives), and concluded to be the most effective way to enhance the communication of the identity. In-class • Review the Double Dealer mind game • Critique/discuss Nude Assani logo sketches Emphases • Understanding of the design process • Practice using the given criteria to assess logos • Active participation in discussions with depth and objectivity Assignment • Produce a finished comp of the water identity. • Prepare a paper addressing the name, the rationale for the name, the concept statement for the identity, and rationale of all design decisions for the identity. Monday September 8 Due • WAF pdf form to print editable pdf form to print • Dasani comp presentations essay to read 1. A finished comp of the BottleWater identity, about a 6"- 8" mass. This can be as simple as a paper printout, but pay attention to composition on the page, neatness, and presentation of the identity. 2. A paper that includes these items:      a. The new name      b. The rationale for the name      c. A reduced version of the logo      d. The concept statement for the identity      e. Rationale for each design decision in the identity There will be no formal oral presentation, but be prepared to provide answers in class that are persuasive, logical, and convincing. The rationale for the name should be based on the objectives, the adjectives, and why the name is appropriate for the TM and for meeting the needs of The Coca-Cola Company. The concept statement of the identity can be as simple as, "The new identity for BottleWater is a frisky lovable alligator perched on the edge of a drinking fountain with the name, BottleWater, in blue type swirling above its head in a freestyle rendering." It is a brief statement that describes an overview of the logo and its main driving element so you and the client will be on the 'same page'. The most crucial section of the paper is the rationale for the design decisions. Strive to cover every element: case, font, color, rendering style, integrations, relationships, layout composition, and on and on. Address the elements that aid memorability, that allow easy readability, and convey positive emotions. Anticipate any questions or concerns and address those in the paper. The tone should be concise yet clear, positive, present tense, active language, and persuasive. That's a lot of work to complete by Monday. This is quite realistic - at work, you will be faced with abrupt deadlines that come up at inconvenient times (when you still have lots of other stuff to do). This may help separate those who are committed to doing great work and those who wish to just get by. Manage time efficiently and avoid procrastination. Affirm that you are capable and competent and will make it happen. In-class • Present logo comps • Discuss the faculty show • Discuss name logo exercise Assignment • Sketches for name logo project Info Monday September 15 • No more Weekly Activity Forms due for the rest of the semester. Continue to participate in neurobics and continue to critique design. These exercises should become part of your lifestyle until you die. All forms will be due at that time. Due • Tight sketches of 8 name logo exercises Info In-class • Share hilites from the Kyle Cooper presentation: what you learned, what impressed you, how you were inspired • Critique tight sketches of name logo exercise, select best 4 for reproduction • Discuss the poster project Info Assignments • Maintain a process book of all elements that affect the poster project Info • Assessment for poster project Info Monday September 22 5:00p Due • Email to Watson:      1. Poster topic, clearly stated, with brief explanation if necessary      2. Target market, very specific, primary and secondary, if appropriate      3. Objectives the poster should achieve      4. Results desired, what action you want the TM to take      5. Brief description of research conducted - not what you learned, just what you did No class • Work on the concept and thumbnail sketches for the poster project Notes on sketching • Sketches that are obvious - like setting a literal basketball on top of a twister/outlaw/scissortail with type under or next to it - are mandatory at the thumbnail stage. You need to go through the simple and obvious ones - they deserve rendering and consideration. But now you should push your work to go past the obvious. Strive to communicate the message with more sophistication, wit, cleverness, and viewer participation. Avoid work that looks like what a junior high kid would doodle in Algebra class. • Continue to work at integrating type and image. Avoid the 'design-by-committee' look (elements that don't relate) or the look that says, "Oh shoot, I forgot to add the type." • Explore communicating the team logo by using type only (or primarily type) like Mother & Child, Families, dialog, individual, eclipse, etc. You may not conclude it but you gotta try it. At the least, it may prompt a new direction or an element that might work in a more finished rendered identity. • Explore how to communicate a basketball using the fewest number of lines or shapes. Many of you will explore including a basketball in the logo - give it a new twist and longer shelf-life by not having a literal rendering of the ball. Sketch ways to make it more abstract and stylized - maybe just a few lines or shapes. Explore how many lines are needed for a viewer to finally get that its a basketball. Provide just enough, no more. More lines than are necessary become clutter, often detract from the focus, and minimize the strength of the message. Notes on decision making I realize it may be frustrating, but if you show me a bunch of thumbnails, I'm not likely to tell you which ones are working or which ones have merit. Some students respond with, "well, you're no help" (what they mean is - "I'm too stupid and/or lazy to decide and I want you to do it for me"). I believe that I help you by not telling you which ones are the best. It helps you become a more intelligent, assertive, and confident decision-maker. Becoming a better designer is about becoming a better decision maker, and therefore, a better creative problem solver. If I decide which ones are good, I deprive you of the process of understanding, analyzing, debating, and concluding. You have probably been conditioned to 'please the teacher', but if you ever tell an interviewer or client, "This one works because my teacher said so," you may brand yourself an idiot. If becoming a successful idiot is your career goal, then tell me so I can make it easier on both of us and make all your design decisions for you. Decide if you wish to be fair, good, or great. "To be good is not enough if you dream of being great". Rough sketches Remember it is at the rough stage of the process that all design decisions are made. Thumbnails are for non-judgmental exploration sketches and the comp is simply preparing the most successful rough sketch into presentable form. While you should avoid judgment at thumbnails, at the rough stage you must pass judgment and make decisions, based on the list of objectives. Review the target market(s), the list of objectives, and the results desired to help you determine which thumbnail ideas will be the most effective solution to the problem. The rough sketches serve to help you refine all elements - color, composition, font, point size, format, style, etc. Thursday Febuary 7 Due • Refined sketches (quantity: few-some) that show the most promise of effectively & efficiently meeting the objectives • General direction (or specific direction, if you are already there) of the guiding concept In-class • Discuss the significant WAFs • Discuss How to Grow as a Designer • Critique/discuss sketches • Discuss/clarify concept statements Assignment • Refine the concept and rough sketches, begin to finalize design decisions Tuesday Febuary 12 Due • WAF: with impeccable grammar and even deeper and more thorough analysis on the Design critique • 1-2 tight roughs for the logo. In-class • Discuss final concept statements • Critique/discuss tight roughs - discuss rationale for each element in the piece. If you can't justify an element adequately, you should delete or alter that element - if it doesn't enhance value, it becomes clutter for the viewer. • Review oral presentations Assignment • Prep comp and oral presentation Thursday Febuary 14 Happy St.Val's Day Due • Something to share with the class that is both chocolate and edible (with or without hearts) • Logo comp • Rehearsed presentations - more info In-class • Review presentation tips • Eat chocolate • Present NBA logos      Introduction/overview      Target market      Objectives      Logo with rationale for every design element      Conclusion Reminders      Avoid 'um' 'you know' 'like'      Use language that is active, not passive; positive, not negative; and present, not past tense      Anticipate questions and address them in the presentation      Practice persuasive speaking with correct grammar • Discuss stationery design (letterhead, envelope, and business card) Assignment • Develop a stationery package for the OKC NBA team:       1. Conduct research on standard size and format of each piece; postal regulations for envelopes; and styles, textures, and weights of paper.       2. Sketch several layout options for a stationery package for the OKC NBA team. Consider paper orientation, paper stock, cuts and folds, colors, etc. The logo/identity should 'drive' the layout composition of the 3 pieces - all pieces should respect & enhance the logo. The layout of each piece should convey similar adjective descriptors and meet similar objectives as those established for the logo. Figure out what's working in the piece (the dominant logo element); exploit that and minimize the rest. Tuesday Febuary 19 Due • Logo comp: presentation size and reduced version • Thoroughly rehearsed presentations. Practice to at least 4 of these 5 groups - to others in your household, apartment building, or dorm wing; to yourself in the mirror; to your dog, cat, or goldfish; to strangers at the mall; or to the person sitting next to you in church or at the movies (before the previews begin). Insert classic old joke here: "Excuse me, how do I get to Carnegie Hall?" Answer: "Practice, practice, practice." In-class • Present NBA logos. This is an opportunity to move from good to great - to improve and enhance the logo to one that is well thought out and effectively meets the objectives and also to improve the oral presentation. Your goal is to 'knock our socks off' and overwhelm the audience with your confidence, intelligence, enthusiasm, creativity, problem solving ability, and understanding of effective communication design. • Discuss significant Weekly Activities • Turn in mind game puzzles • Discuss stationery design (letterhead, envelope, and business card) Infractions which will lower your NBA logo concept and/or communication grade • Not showing the logo in at least 2 sizes - presentation size and reduced print size • Not mounting the main piece on black mat board • Not paying attention to size and orientation of the logo background and the mat board • Not showing the logo in accurate colors • Not meeting these objectives, even though they seem contradictory: the new identity must fit in with the existing body of NBA logos yet stand apart and be unique from the existing NBA logos Infractions which will lower your presentation grade • Not looking at Watson during the introduction. Making eye contact with your audience during the opening introduction helps establish you as being in control and confident. It helps make a connection between you and the client. • Looking at the blank board or the wall before you present the identity - the audience will follow your gaze and you don't want them to focus on a blank wall. • Saying 'Um' or 'Uh' (or anything similar) more than 3 times - makes you sound unprepared, hesitant, and not confident. • Saying 'kinda', 'sorta', or any other wimpy descriptor more than once - use statements that are firm and demonstrative. It does or it doesn't - it shouldn't kinda/sorta do something. But it is okay to say an element is 'subtle' or an image or feeling is 'implied' - those sound better than 'sorta'. • Saying 'was used' or any other language that is past tense - speak in the here & now. • Saying 'was used' or 'is used to' or any other words that are passive, rather than active - passive is not confident, persuasive, nor impressive. • Not having nouns and verbs or modifiers and subjects agree - like 'objectives is', 'objective are, 'target markets is' or 'target market are'. • Discussing elements which did not work or elements from other identities. Keep your rationale positive and focused on what is working in the piece, don't lead the audience astray by introducing elements or descriptions that take focus away from the piece. Order of presentations      1. Glori Assignment Develop a stationery package for the OKC NBA team:        • Read about stationery here        • Conduct research on standard size and format of each piece; postal regulations for envelopes; and styles, textures, and weights of paper.        • Sketch several layout options for all 3 pieces of the NBA stationery package Thursday Febuary 21 Due • Rough sketches for all 3 pieces of the NBA stationery package - more info here In-class • Discuss NBA logo projects and grades • Critique concepts and layouts for the stationery Assignment • Comp printout of all 3 pieces of the NBA stationery package Tuesday Febuary 26 Due • Mind Games sheets • Comps of the NBA stationery package - more info here In-class • Discuss the solutions to the 2 mind game sheets • Discuss/critique the stationery package • Discuss the poster project and the assessment stage Assignment • Assessment of the poster topic • Determine the issue to be communicated and the action desired • Begin to develop the content message to be communicated Thursday Febuary 28 Due • Poster project topic issue and general thoughts on the message content direction • Specific target audiences, goal desired, and objectives In-class • Discuss poster issues, target audiences, goal desired, objectives, and content Assignments • Final Weekly Activity Form (no more WAFs will be due this semester) • Complete the assessment step of the Design Process for the poster project      1. State the problem to be solved      2. Determine primary and secondary target markets      3. List objectives that the poster should achieve      4. State the result desired from the reader • Continue to conduct research - become an authority on the topic, the audience, and the medium • Write the headline, subhead and body copy, and slogan/tag line (if applicable) Tuesday March 4 In-class • Review the mind game sheet • Share and discuss poster project assessments • Submit/discuss the headline, subhead, body copy, and slogan/tag line Assignment • Finalize the words • Sketch images and layout options Thursday April 17 Due • Research findings from transit systems in other cities Find the mission, cost per ride, name of the system, demographics, logos, route map, promotional materials, rider cards, etc. Become an authority on the public transit system in your selected city:      San Francisco - Chicago - London - Seattle - Portland - Paris - Miami - Toronto/Montreal - New York City - Washington DC - Beijing - Los Angeles - Tokyo • Check this link for the Dallas system In-class • Discuss research findings • Discuss naming the transit system Team Time tasks • Develop a To Do List • Prioritize tasks • Delegate tasks • Name the team • Brainstorm name for the system • Discuss route designations: names/numbers/colors Words of wisdom "The best way to kill a good idea is to insist that its all yours." Tuesday April 22 Team work time Progress meetings with Watson      12:00 - 12:45 Team 1: Glori, Jenny, Kim, Leo      12:45 - 21:30 Team 2: Kelly, Rebecca, Ricardo      21:30 - 22:15 Team 3: Cheryl, Jared, Jennifer, Khusroo      22:15 - 23:00 Team 4: Heath, Lauren, Melissa Due • Team name • Transit system name and thorough rationale • Concepts and sketches for name identity • Layout, copy, and optional name for the Rider Card • Route map showing paths of the train lines - consider how to designate those lines: color, name (letter, number, or just the color - Ex: A train, Line 4, Blue route, Airport/Capitol route, etc.) • Notes/sketches of any other items in the package Link for the Dallas system Thursday April 24 In-class • Return & discuss menus • Discuss transit progress: branding, system usage • Determine station names - bring a hardcopy of the map to write in the names • Discuss the Beck map, Environmental Graphic Design signage, web design • Discuss promotion campaign: web domain name, web home page, magazine ad • Determine the links that should be on the website home page • Develop an outline draft for the oral presentation Team Time Strive to meet a 3:00p deadline of having these items: • System name and sketch of the logo • Corporate colors - lines and logo colors • Typefaces for map, signage, website, and ads • List of slogan options with finalists Tuesday April 29 Team work time Progress meetings with Watson      12:00 - 12:45 Trainscendent Design      12:45 - 21:30 Missing Link      21:30 - 22:15 Quad Squad      22:15 - 23:00 Team Caboose Due • Refined theme/concept that 'drives' the entire project • Refined Branding: logo, stationery - graphic elements, layout, colors, typefaces • Refined System Usage: card, map with colored line designations, signage • Concepts & sketches of promotion items: slogan, magazine ad, web home page Thursday May 1 Due • Printout drafts of each piece in the package: 1. Logo/identity 2. Stationery: letterhead, envelope, business card 3. Rider card 4. Route map 5. Signage: station and wayfinding 6. Advertisement, full page, Oklahoma Gazette 7. Website home page • Rationale for all concepts, design decisions, and each component In-class • Discuss presentation format - outline, roles, format: digital/boards • Critique all pieces with Watson      12:15 - 12:45 Trainscendent Design Team Time Tuesday May 6 Optional team progress meetings       Sign up by email or in person if you want your team to meet with Watson at one of the times listed below. 11:00-11:400 ____________________ 11:40-12:200 ____________________ 12:20-1:0000 ____________________ 01:00-1:4000 ____________________ Prep presentation pieces      Print out all pieces of presentation      Buy and cut boards      Write draft of oral presentation, determine roles Rehearse presentation: confident, enthusiastic, thorough/brief      Finalize all pieces, print and mount Presentation outline (suggested, you may deviate from this)      Intro: brief history, assessment, targets, objectives      Branding: name, identity, stationery      System Plan: map of routes and station locations, rider card, signs      Promotion: slogan, magazine ad, website      Conclusion: wrap-up, closure, questions Boards (suggested, you may deviate from this) 1. Blank cover 2. Mission & Objectives 3.Logo/identity 4. Stationery: letterhead, envelope, business card 5. Usage: route map, rider card, signage 6. Promotion: full page ad, website home page Thursday May 8 Place METRO Transit Board Room      Union Station, 300 SW 7th, south of I-40, map      Download pdf of maps of area and exit ramps Client representatives      Mr. Rick Cain, METRO Transit/Central Oklahoma            Transportation and Parking Authority Administrator      Ms. Davan Gardner, Marketing Specialist/Interim Marketing Manager, METRO Transit      Mr. Ken LaRue, Oklahoma Department of Transportation      Mr. Sean Cobb, Owner/Creative Director, Funnel Design Group Schedule 11:50-12:00   Set up room, all 3 groups 12:05-12:20   Ed, Jake, Rachel 12:20-12:35   Justin, Kyle, Lauren 12:35-12:50   Jeanelle, Monica, Sarah, Zach    1:00-2:00   Presentations: Melton Gallery Seminar Room                          OTEAM: Angela, Caleb, Cole, Eric                          DF2 Design: Jeff, Sean, Victor                          GAPS: Glenna, Sam, Mike, Robbie Roundtable lunch discussions Scenario       A working business lunch where you discuss your current project and get feedback from colleagues. Place       Lakeside Fish Grill: Lake Hefner Parkway at Britton. Day and time        Thursday May 8, 1:00p - 2:55p Presentation/discussion items      1. Finished comp of the logo, large enough to be seen by all at a large or long table. Provide rationale for the name and each graphic element in the identity - colors, type treatment, layout, etc. Not a formal presentation, select one or two to provide the rationale but anyone on the team can help out. Note Please bring either a copy of the logo that is smaller than letter size or a digital copy on a flash drive to transfer to my laptop. I may put some of the logos up on my website. Thanks.      2. Roughs of each of the other pieces in the package and thoughts behind the design decisions:           • Stationery: letterhead, envelope, business card           • Rider card           • Route map           • Signage samples           • Advertisement, full page, Oklahoma Gazette           • Website home page       3. Dessert topics (as a class, not necessarily as teams):           • What were the advantages and challenges of working as a team (other than              scheduling meetings) - leadership roles, assertiveness, input, compromises?      • Should central Oklahoma invest in a light rail system? Or better and more highways?      • What are some ways, other than light rail, to address the growing traffic problems and environmental issues?      • If there is a MAPS3, what should the city spend money on that would improve the quality of life? Monday December 8 Grades posted online • Have a great holiday and semester break. Tuesday September 4 Due • Notes of thorough input on the following:      1. Notes of research on Major League Soccer: teams, logos, philosophies, marketing/promotions, colors, names, etc.      2. Persuasive and convincing rationale for the name Oklahoma Wind, Oklahoma City Wind, or any other name.      3. Convincing persuasive rationale for where the soccer stadium should be located.      4. List of objectives the logo should achieve: easy to reproduce, adaptable to a variety of media, appropriate for the TM, etc.      5. List of adjective descriptors the logo should convey: fun, action, excitement, etc.      6. Determination of the specific primary, secondary, and tertiary target markets. Great rationale as discussed in class: economics (the owners of this new team want to make money - thru tickets, concessions, merchandise, endorsements, etc), pride in Oklahoma (national tv coverage will legitimatize us, bragging rights, winners, etc), entertainment (more stuff to do in OK, joy of group cheers, etc), and others. Emphases • Dynamite portfolio-quality logo of which you are very proud. • Smooth rehearsed impressive presentation.      Anticipate questions and address them in the presentation.      Practice persuasive speaking with correct grammar. Monday September 29 Assignments • Maintain a process book of all elements that affect the poster project • The poster project Due • Comps of final four name logos, 1 logo per page, unmounted • Poster concept statement and sketches In-class • Read Typography projects • Critique name logos • Discuss poster issues, target audiences, results desired, objectives, and message content • Present and discuss poster concepts and sketches • Check out mind game puzzle 1 Assignments • Continue to conduct research - become an authority on the topic, the sponsoring organization, the audience, and the medium • Develop the most effective thumbnail ideas into rough sketches • Refine the headline, subhead and body copy, and slogan/tag line (if applicable) Wensday October 1 • Link to process book • Link to poster project Due • Poster assessment paper to turn in:      Topic      Client and their contact info as it will be stated on the poster      Target markets: Primary, Secondary, and Tertiary (if applicable), avoid the dreaded "Too broad" response.      Objectives: at least 12 but no more than 46      Results desired: very specific and measurable • Numerous exploratory sketches of various directions the message/content could go In-class • Turn in assessment papers • Present and discuss poster sketches and content directions Assignments • Continue to conduct research - become an authority on the topic, the sponsoring organization, the audience, and the medium • Develop the most effective direction sketches into a tight rough sketch(es) • Refine the headline, subhead and body copy, and slogan/tag line (if applicable) • Link to process book • Link to poster project Wensday October 8 Due • Read the essay on the Design Process • Paper with:      1. Poster topic      2. Precise concept statement Please reread this info • Tight rough printout of the poster - actual size, in color, unmounted In-class • Turn in and discuss the concept statements • Present and discuss poster tight roughs Assignments • Refine the image, layout, headline, subhead and body copy, and slogan/tag line (if applicable); composition; colors • Prepare and print the poster comp • Rehearse an oral presentation Monday October 13 Room 104 Due • Finished comp of the poster (actual size, in color, and unmounted) In-class • Oral presentations of posters Info on oral presentations       Address all the reasons why the poster is effective. • Return and discuss name logos        Concepts        Sophistication        Pushing further Assignments • Nada Wensday October 15 Room 104 Due • Brief list of improvements that should be made to the poster In-class • Discuss poster improvements • Return and discuss name logos      Concepts      Sophistication      Pushing further • Discuss the menu project • View samples of menus Assignments • Select a restaurant in need of a better menu • Collect menu samples from the selected restaurant: food, drink, specials, table cards, etc. Wensday October 22 Due • Bring samples of selected restaurant menus (food, drink, specials) and other table cards to class In-class • Discuss design • Discuss restaurants, assessments, and menus and table cards: effectiveness, appropriateness, durability, cost, materials, comfort, binding, content, clarity of info (items, descriptions, nutrition, price), etc. Emphasis • Active participation in discussions and assessments with depth, objectivity, and from the diner's point of view. Assignments • Begin the assessment and research stages of the design process. • Complete the About the restaurant section of the Menu design Process Book. Reminders • Your task as the designer is to easify the life of the diner. • As you get a few minutes spare (?) time, type in the menu items to take care of that task. You can manipulate and make the typography decisions later. Menu project notes Selected restaurants      Alberto: Tokyo Wensday November 5 Due • Response to the essays Grow as designer and Learning & growth • Wacky, bizarre, crazy, out-there proposals for menus Note: Avoid barriers, negative affirmations, and any thoughts or attitudes that prevent you from being your true creative, inventive, and innovative self In class • Share your notes, inspirations, and musings on wacky and bizarre ideas • Share a few of the barriers that you allow to inhibit your growth as a designer • Discuss menu concepts and how to make them appropriate and feasible Emphasis • Convey clear communication of strong design concept • Strive to convey what an intellectual and creative thinker you are Assignments • Continue to fill in the gaps in the Menu design Process Book • Explore how to clearly communicate the Big Idea with rough sketches • Studio time in class to further develop rough sketches Wensday November 12 Room 305 Due • Process Book with updated inserts • Tite ruff of menu design. Preferable: model in actual size and in color. • Optional: menu text copy for critique. You can include it on the model or indicate the copy position on the model and present a separate sheet of the text copy - whichever is most efficient. In class • Discuss ruffs individually with Watson: concept, layout composition, typography • Proofreading opportunity: Watson will proof your menu copy and tell you how many errors he finds (there may be more). Bring the existing menu for cross-referencing. • Studio time in class to further develop rough sketches Monday November 17 Room 104 Due • Menu comp and oral presentation In class • Present menu comps Presentation outline • Brief statement about the restaurant • Show and 'walk-thru' the menu • State the theme/concept • Give the rationale for the major design decisions Emphases • Enthusiastic, rehearsed, and interesting presentations • Correct spelling and well thought-out copy composition • Strong craftsmanship and detail of finished model/comp Infractions which will lower your presentation grade • Not looking at Watson during the introduction. Making eye contact with your audience during the opening introduction helps establish you as being in control and confident. It helps make a connection between you and the client. • Looking at the blank board or the wall before you present the menu - the audience will follow your gaze and you don't want them to focus on a blank wall. • Saying 'Um' or 'Uh' (or anything similar) more than 3 times - makes you sound unprepared, hesitant, and not confident. • Saying 'kinda', 'sorta', or any other wimpy descriptor more than once - use statements that are firm and demonstrative. It does or it doesn't - it shouldn't kinda/sorta do something. But it is okay to say an element is 'subtle' or an image or feeling is 'implied' - those sound better than 'sorta'. • Saying 'was used' or any other language that is past tense - speak in the here & now. • Saying 'was used' or 'is used to' or any other words that are passive, rather than active - passive is not confident, persuasive, nor impressive. • Not having nouns and verbs or modifiers and subjects agree - like 'objectives is', 'objective are, 'target markets is' or 'target market are'. • Discussing elements which did not work or elements from other menus. Keep your rationale positive and focused on what is working in the piece, don't lead the audience astray by introducing elements or descriptions that take focus away from the piece. Order of presentations      1. Kalyn Wensday November 19 Room 305 Open studio • Work on New Product project • Optional: bring in any semester coursework for individual input Monday November 24 Room 305 Due • Useless Products project ideasheet: Illustrator version or pdf version • Sketches for the New Product project In-class • Present new useless products • Discuss New Product sketches Wensday November 26 No class: Thanksgiving holiday Monday December 1 Room 305 Due • New Product project worksheet: Illustrator version or pdf version • New Product sketches, models, materials, etc. In-class • Open studio time: New Products Wensday December 3 Room 305 Due • New Products In-class • New Product presentations      • Problem addressed: assessment of the current situation      • Target audience: who will benefit from the new product      • Proposed new product      • Explanation of what makes it so worthy of production and marketing Wensday Febuary 4 • Wine label project: To make up for lost time, we'll discuss three elements:      1. The concept, theme, and direction; with rationale behind the ideas.      2. The bottle: bring to class the bottle and stopper/cap you will be proposing.      3. The visual look - sketches that convey decisions on paper texture and weight, colors, fonts, copy, layout composition, image/illustration, materials, etc. Wensday Febuary 11 • Meet with client for the next project: logo and applications for FOLIO NOTE: We will meet the client in room 104 at 3:30. Bring something to take notes with and on. • Wine label project: optional final rough comp Monday Febuary 16 • Wine label project: Oral presentations      Intro self      Statement about Mondavi & Woodbridge      Show bottles      Discuss theme/concept & communication of theme: type, image, composition, color      Wrap-up Wensday Febuary 18 Room 305 • FOLIO identity: Assessment paper due      Mission statement      Statement of the design/marketing problem      List project components      Target markets (remember to be specific)      Objectives the solution should achieve      Research conducted so far Monday Febuary 23 Studio work day: • Concept statements • Thumbnail sketches Wensday Febuary 25 • Rough sketches: identity, stationery layout • Discuss website, newsletter, and brochure content and layout Monday March 2 • Discuss presentation format • Discuss/select next project • Present comps:      1. Identity: printout on one page of 11 x 8.5      2. Stationery printouts:           a. Letterhead with letter on it, addressed to Karen - include the concept statement,                paragraph explaining the rationale behind the design, closing paragraph about                meeting objectives, and sign it from you as the Graphic Designer.           b. Envelope addressed to Karen with grey rectangle to show position of stamp.           c. Business card (will update this with info as soon as I hear from Karen). Wensday March 4 • Presentation of boards • Informal discussion presentations of FOLIO proposals:      Theme, concept, unifiers      Rationale for major design decisions • Discuss/select next project Presentation board specs and sample layouts Monday March 9 Due: Project proposal form:      pdf version      Illustrator version Project info Take advantage of this opportunity to have some control over the work that you complete to meet the personal objectives you have. Conduct a career assessment and use that to help you determine your final 2 projects. Example: if you want to work as a Graphic Designer or Art Director in an advertising agency, you should do some projects that involve advertising - coming up with images, headlines, copy, and taglines. Or if you want to work for a corporate design firm, do some work in corporate design (brochures, newsletters, promotions, etc.). If you want to do atypical design work, propose that - products, systems, etc. Fill out the form describing both projects. Propose a calendar of due dates for each. You may not find it necessary to attend class for each of the remaining class periods - you could choose to give yourself a free day somewhere in your proposed calendar. Bring a hard copy of the form to class for discussion and approval. Info to put on the form Brief description: what the project will entail (Ex: An advertising campaign aimed at teens to increase participation on Facebook) Client, product, or service: the entity that will approve and accept your proposed design project (Ex: Facebook) Project components: the media that will be used in the project (Ex: Web banner ads, Facebook pop-ups, email blasts, 20-second spots on MTV and Southpark) Calendar, fill in the blanks to show what you plan to have ready by that date. Sample tasks:      Assessment      Research      Thumbnail sketches      Concept statement      Rough sketches      Comp presentation      Oral presentation (April 6 for Project 1 and April 29 for Project 2) Graphic Design Studio Tuesday August 19 In class • Discuss Holiday Card project, meet with client, discuss assessment Essay resources/assignments • Affirmations • See if you are eccentric • Assess/examine your life • How to be more intelligent • Common sense and a quiz • The design process Tuesday August 26 9:30a Due • If you haven't yet, email Watson so he'll have your preferred email address GPO • During the thumbnail/concept exploration phase, push yourself to go past the obvious. The obvious is Santa's sleigh flying over Boone Pickens Stadium, Pistol Pete in a Santa hat, the campus under a blanket of snow, etc. You should think about those things - even sketch them in your journal or sketchbook - they are valid, they might lead you to a new direction, and you need to get them out of your system. But then go farther (or is it further?) Interviewers and art directors don't want to see that you can do the obvious, they want more than that. Do not settle for good enough. Show the initiative, confidence, creativity, and intelligence to go past the obvious to the outstanding. • Explore the unexpected for a card - maybe consider emotions - the way the holidays make us feel, not necessarily how they look. OSU is about pride and spirit, maybe there's a connection there with the spirit of the holiday season. • Cynical but maybe valid approach - the holiday season is now mainly about shopping, excessive consumerism, and outbuying our friends and relatives. Secondarily its about food and parties. • Explore options that don't rely on standard card stock printed and folded. In class • Discuss and critique assessment, research, and thumbnails • Develop and refine concept statements Assignment • Finalize concept statements • Rough sketches • Short video worth watching Friday August 29 Before 4:00p Due • Email:      1. Concept statement - if you haven't yet settled on one final concept, email all the concepts (no more than 3) that have the most potential for success      2. Brief explanation of production details - if unique size, fold, material, tab, etc - describe those      3. Attached jpg sketches of thumbnails and/or roughs Tuesday September 2 Due • Holiday Card: numerous rough sketches with actual size tight rough of 1-3 of the most successful In class • Discuss and critique tight roughs • Survey portfolio contents - suggested items:      5+ logos/identities      Stationery package      Multi-page: newsletter, brochure, magazine spread      Poster      Package design: label, object      Menu      CD cover      Advertisements: newspaper, magazine, outdoor      Campaign: multi-media      Website home page, format      Other Assignment • Card comps Essay resources • Affirmations • Assess/examine your life • How to be more intelligent • The design process Ideation tips • The Idea Kit - Introduction • The Idea Kit - Information • The Idea Kit - Building roots • The Idea Kit - Giving wings A few lessons • Explore the unexpected for a card - maybe consider emotions - the way the holidays make us feel, not necessarily how they look. OSU is about pride and spirit, maybe there's a connection there with the spirit of the holiday season. • Avoid proposing a card that could be sold at Walmart for general purpose use. The President's Office can just go buy those. They want something special that will be unique to OSU. Saturday September 6 12noon Due • Email:      1. Final concept statement      2. Rationale behind all design decisions      3. Attached jpg of comp Tuesday September 9 Room 104 - 9:30a Due • Holiday Card: finished comps, actual size, in color, trimmed to size      Do not mount the card - just bring in the model/dummy/comp In class • Discuss and critique comps • Determine mounting format: material, size, model • Discuss and prepare oral presentations: concepts, unique attributes Assignment • Comp mounted on black board • Rehearse rationale for the design decisions in case questions are asked of you. Those with additional expenses (die-cuts, lasercuts, inserts, etc) have a ballpark figure of the additional cost in case asked. Tuesday September 16 Note Please dress business casual on Tuesday. You will be presenting to the President's wife and other members of the President's Office and meeting with a new client after that. We want to impress clients with how professional we are in Graphic Design. Men: slacks and dress shirt, tie is optional - not necessary, but you may, if you wish. Ladies: pants/skirt & nice blouse or dress. Avoid wearing anything that detracts from or competes with the work. As with any presentation, your attire should visually respect and enhance the work. Due • Holiday Card printed, actual size, accurate colors, neat trims. You are welcome to email Watson revisions to your card if you need additional input. • Black mat board prepared with acetate pocket. Board has been ordered and is at Campus Art Supply. Acetate is available there, also. • Rehearse rationale for the design decisions in case questions are asked of you. Those with additional expenses (die-cuts, lasercuts, inserts, etc) should have a ballpark figure of the additional cost in case asked. Board format • Center the card on the board. • Acetate pocket should cover the bottom two-thirds of the card. Schedule for Tuesday 9:00-9:30a • Post boards in the Gardner Gallery in the Bartlett Center. Watson will have velcro to attach to the back of the boards. • The deadline for the Holiday Card is Tuesday, September 16, 9:30am. If you miss the 9:30 deadline, your card will not be shown. Plan ahead. 10:00a Gallery • Visitors from President's Office peruse the cards displayed in the Gallery • Be available to answer questions and/or provide rationale 11:15a CLB 402 Conference Room • New client: OSU IT. Project: environmental graphics for computer labs. • Initial meeting with client - initial client meetings have 3 objectives:      1. Gather information      2. Discuss graphic materials desired      3. Get client contact information      Initial meetings are not for brainstorming, ideation, suggestions - just gathering information. • Take notepad and pen Assignment • Determine teams of 3 people each • Research and complete assessment of the environmental graphics project: audience, objectives, production Tuesday September 23 10:00a Math/Science building computer lab, north end of building • Tour 4 campus computer labs, conclude at Union • Group work time Due, 1:00p Email team name and rationale for the name to Watson Tuesday October 7 Link to project notes Due Rough drafts of each of the following: • Statement of overall theme: bring draft, we will refine on Tuesday • Graphic theme/elements: icon/branding, • Media used to disseminate info: signs, screens, etc. • Color palette: dominant, secondary, etc. • Style manual: fonts, primary and secondary; bold/light, colors, treatment, size, FLRR, etc. • List of non-graphic recommendations: interior changes, colors, lighting, furniture placement, etc. • Additional items as discussed for your team Team times - Room 104        9:30-10:00 Curly Fries      10:00-10:30 Design Curve      10:30-11:00 Lab Junkies      11:00-11:30 Plum Group You only need to meet with Watson during your 30 minute designated team time. Use the rest of the morning for working with your team. The time between now and the 14th will be precious (I guess all time is precious) - this is the week in which your team should finalize all design decisions. Every element. Every decision. Delegate and use time wisely. Remember, we make time for everything that is important to us. You will likely need to prioritize your classes, homework, meals, entertainment, leisure time, work, and Facebook time to insure that you devote adequate time to your team. This is the crucial week that will help determine the success of your proposal. The following week will be spent on final printouts, mounting, and rehearsing the presentation. Due • Outline of presentation script, divided into speaking parts Info on presentations • Printouts of tight roughs of all pieces, unmounted Class schedule        9:30 Meet as a class, room 104                • Discuss CLE oral presentations Team schedule      10:00-10:20 Curly Fries      10:20-10:40 Design Curve      10:40-11:00 Lab Junkies      11:20-11:40 Plum Group           • Final design refinements           • Organize and prep oral presentations Thursday October 23, 10:00am Client meeting at the OSU 'Insect Adventure'. This will be a comprehensive project including a logo/identity brand, an exterior sign, and a brochure; and possibly a website, uniforms, display labels, stickers, and booth signs. We will discuss if you wish this to be a team project (with teams different than the CLE project), individual projects, or a combination of either individuals or pairs. Meet at the 'Insect Zoo' building - on the map below, the yellow star on the south side of Virginia, west of Western. There is no sign marking the building (until you design it) but Watson will park his silver Dodge Nitro facing Virginia - park in that lot by the white building. As with any client meeting, plan your schedule so that you arrive at least 5 minutes early. If you arrive at the building after 10:00am do not bother coming inside. PDF version of the map. Tuesday November 11 Concepts, themes, and roughs • Finished printout of comp of branding logo identity • Layout for the branding stationery • Sketches for the corporate identity program, color palette, and typefaces Tuesday November 18 Rough sketches • Logo - finished comp • Stationery • Page showing components of the graphic theme • Draft of brochure - dummy showing construction, layout, application of theme elements • Sketch of bus graphic options • Sketch of exterior sign options • Sketches for web home page Note: Include a letter on the stationery letterhead. The TM never sees a blank letterhead - it is the most crucial and important element on the page. Design the page layout with it as a component. Sneaky tip: The letter should be the rationale for the logo and the graphics package. This way, the client has a written copy of the rationale to refer to or show others. Tuesday November 25 Prepare content and tight roughs for presentation boards • Critique/review printouts of each piece • Write accompanying text statement • Prep presentation boards Wensday-Friday November 26-28: Thanksgiving holiday Printout info      CHES Duplicating pdf to print out      • Location: HES Building, Basement, exterior stairway at northeast corner of building      • Phone for info: 744-7237      • Hours: M-F 8:00a-5:00p (allow at least 30 minutes for printing - arrive by at least 4:30)      • Paper size: 36" x unlimited length      • Live print area: 34" (need 1" allowance on each side)      • Format: pdf file, on a flash drive      • Price: $5.00 per linear foot (36"x 24" piece = $10)      • Payment: cash or charge to Bursar Acct Note: If printing on Monday, December 1, have file to HES counter by 2:00pm to allow ample time. Monday December 1 Print presentation page and/or mount pieces on board Tips • Put contact info on bus - either the web address or the phone number • The concept of the logo/identity should 'drive' the layout of the stationery. • Materials for the public should convey fun, bugs, energy, motion, intrigue, etc; materials for business (vendors, donors) should convey fun plus a sense of professionalism. • Website home page: provide info for visitors (map, hours, activities, etc.) • We decided as a class that Andrine should buy either of the domain names below. She may not, but lets all propose them to show how much better it reads. You may use either option:      www.insectadventure.com      www.insectadventure.okstate.edu (the www is probably optional now - decide which works better in your composition.) • The street address for the Adventure building is 3003 West Virginia Avenue. But, we google mapped it and discovered the 3003 is unnecessary. If you put West Virginia on your map, that should give adequate info for someone to locate it on a map search engine. Which is good since two physical mailing addresses could be confusing. And Andrine says the location address isn't even marked at the building site. • The brochure target is primarily for potential visitors - group leaders, camp counselors, teachers, etc. That will make a better -presentation. She can write the donor info on her new letterhead or request a donor-specific brochure later. • Remember to put the line 'Oklahoma Cooperative Extension Service' somewhere on the brochure. They are the primary funders. •  On the letterhead letter, include a brief opening paragraph from you to her and the overall concept and theme of the new graphics package, a paragraph with the important explanatory rationale - items you would have mentioned in an oral presentation and items you want Andrine to have to refer to later, a closing paragraph, and room for your signature with this info below your signature:      Student name      Graphic Designer      student@email.address      FON-ENU-MBER There is probably no need for parentheses around the area code - callers will be from different area codes anyway - 646-505-9059 often looks better than (646) 505-9059. FYI: many cities, like Dallas, require all 10 digits to be dialed so the parentheses may become obsolete soon. • Build an acetate pocket for the brochure or you could mount the cover, inside, and back. Then you wouldn't need the pocket - either one is fine. Do the method that is most appropriate and most impressive. Presentation board • To make a consistent showing, put all elements on one board that is 24" x 34". You may build a large file and print it all out on one sheet (with a black background) or you may print out each element and mount them on a black board. • Arrange all elements to fit within a live area of 21" x 31". How you arrange the elements within that space is up to you. • The letterhead, envelope, business card, and brochure should be actual size. Reason: clients and the public are less visual thinkers than designers and if any of those items are reduced, they may think you are proposing them at that size. The other items are not size specific and can be reduced to fit on the board. • Sample layouts for board: pdf of board sample Project components - Required      Branding           Logo/identity           Stationery           Visual theme components: colors, type, characters, graphic elements           Exterior sign           Bus design/graphics      Promotion           Brochure, pamphlet, handout           Website home page and page template Project components - Optional      Uniform      Discovery Walk map & signs      Display labels, stickers, and booth signs      Building exterior design      Interior renovations Tuesday December 2 Display boards for presentation 10:00-10:50      Mount boards on glass wall, Department of Entomology and Plant Pathology, northwest wing of the NRC      Text/call Watson if you get lost: 646-505-9059      Watson will have mounting tape for the back of your board 11:00-12noon      Reception with faculty and staff of the DEPP      Individual discussions with Watson Tuesday December 9 Grades posted online      Have a great holiday and semester break. www.jamesrobertwatson.com/coursecalendars.html