WordPix project
Typography 1

Introduction
A WordPix is a typographic illustration of a word or phrase. The meaning (message content) of the word or phrase is clearly communicated through the type and the clever manipulation of the letterforms.

Procedure
Create, develop, comp, and print some impressive WordPix roughs for a variety of phrases. You may add some minor illustrative elements to a letterform, but do not rely on the illustrations to achieve clear communication. The type should be the main vehicle for communication. Strive for some clever humor: wit, puns, gags, etc. Test them on non-design majors to determine which ones most clearly communicate the intended message. Select the most effective and render a finished comp. Use a legitimate typeface and render it accurately (except for the letterforms that are altered or manipulated). Design an effective and appropriate layout composition. Write, on the back only, the word or phrase depicted. The WordPix will be read in class.

Specs
• Size of paper: 11" x 8.5" or 8.5" x 11"
• Size of WordPix: reasonable
• Color and composition format: open

Evaluation
• Active participation in critiques: proper grammar and vocabulary; assertive, positive, confident, and enthusiastic.
• Turned in on time.
Concept
• Original and unique WordPix.
• Not dull, boring, nor obvious.
• Thorough exploration of options.
• Intriguing, clever, and witty interplay of letterforms and typographic image.
Communication
• Typeface appropriate to content.
• Legible, readable, and understandable.
• Very clear typographic communication: little or no illustration.
• Communicate using only manipulated typography.
• Appropriate letter and word spacing.
• Intelligent use of design principles.
Execution
• Specs followed precisely.
• Appropriate materials and size.
• Neat inking: crisp, smooth, aligned, consistent.
• Pleasing composition of mark on paper.
• Neat and clean presentation.

Purpose
• Become more familiar with individual typefaces.
• Practice selecting appropriate fonts and altering letterforms to clearly convey a message.
• Enhance skills in clear communication,with little confusion.
• Enhance creative problem solving skills.
• Explore letterform manipulation.
• Appreciate the complexity of alphabet letterforms.
• Determine appropriate and pleasing layout compositions.
• Practice inking letters.
• Provide a portfolio piece for the Proficiency Review.

Samples



Answers to the above samples
Musically inclined
Blood is thicker than water
One in a million
Split pea soup
Tea for Two
Last, but not least
Space Invaders

www.jamesrobertwatson.com/typogwordpix.html