OKC NBA team logos Some proposed names and logos The OKC metro area is becoming a major league city as the Seattle Sonics will be moving to central Oklahoma within two years. Undecided, so far, are the name, colors, and logo identity for the team. The marks shown below are from students in Graphic Design 2 at UCO, spring 2008. The design project included conducting research on NBA team identities, Oklahoma heritage, and statewide icons; determining an appropriate name; sketching logo concepts; composing the layout for stationery - letterhead, business card, and envelope; and visual and oral presentations of the finished pieces. The new name of the team The class decided, and I agree completely, that Oklahoma now has an opportunity to unify and raise the stature of the state by naming the team 'Oklahoma' rather than 'Oklahoma City' (like Texas Rangers, Utah Jazz, New England Patriots, Tampa Bay Bucs). Although the voters of Oklahoma City passed the tax vote, season ticket holders and fans will be from Moore, Norman, Edmond, Yukon, even Tulsa (OKC will reap the benefits of the penny tax through the increased hotel, restaurant, and parking revenues). Including the Tulsa market will raise the national ranking of the Oklahoma NBA television market. For broadcasters, fans, and logo graphics, 'Oklahoma Team' is easier to say and write than 'Oklahoma City Team'. Notes on the target market       Basketball fans/sports fans       Residents of central Oklahoma       Involved in sports       Seeking entertainment       Social, like being with people       Age: 20-40       Primary: males, Secondary: parents A few objectives for the name and logo       Convey a sense of Oklahoma       Sense of basketball       Energetic, motion, and action       Appeal to fans and the target market       Easy to pronounce and remember       Unique from other teams       Fan appropriate       Require minimal education       Be minimally offensive       Able to adapt to a variety of media and sizes A few logos by design students Jenny Shangguan Rebecca Riffey Lauren Judah Cheryl Moore Glori Fuller Letterhead layouts Link to essay about the OKC Thunder logo