Identity design project worksheet Intro Working on a design project can be made tougher because of the assessment and research required before the mind begins to sketch thumbnail options. Below is a worksheet guide that can help a designer organize and easify this assessment process. Items to address/include Name of designer Client/company name Description of company/entity Brief yet complete explanation of the primary function of the client's company. Project components Identity, Front sign, Stationery, Gift certificate, brochure, website Statement of the design problem What weakness, miscommunication, marketing failure needs to be addressed. Mission statement "Create and produce an identity, signage, and graphics package that conveys the warmth and personal service of a new hair salon, while helping to overcome a poor entrance and awkward location." or "To overcome/introduce/help communicate . . ." Target markets Consider primary, secondary, tertiary audiences. Be very, very specific. Purpose/goal of logo What the new logo will accomplish. "This logo will . . ." Research conducted State specifically what you did to learn more about the company, the audience, the marketing needs, etc. Competition Companies that share share a similar product or service, audience, and market objectives What you did to get fluid ideas The 'silly' stuff you did to open your mind, get inspiration, explore, pursue options; the more off-the-wall, the better. Adjectives the solution should convey Qualities and attributes that ought to be communicated. Objectives the solution should achieve List and clarify what should be accomplished. "The new logo should be minimally offensive, easy to remember, easy to reproduce, . . ." The call-to-action The response or action desired of the target audience, reader, user Concept statement The big idea, the key message, a description of the theme that drives the entire piece. Other items to consider Time frame for completion Life expectancy Budget Home • Email Jim Watson • Filename to share: http://www.jamesrobertwatson.com/worksheet.html