Spacing project Typography I Introduction To efficiently communicate a message, typographers and graphic designers see and manipulate letters as design elements; analyze letterform characteristics to determine how they relate to each other and to other design elements; understand letters as symbols for communication. This project includes turning in two printouts with 3 lines of text on each page - in different faces, settings, and sizes. Procedure Set up 'New' pages according to the specs below. Set text of two different headlines - Minerva delays Katy and Two for one sale. Create and set all type in one text block. Repeat each line of copy on 3 parallel baselines according to the specs below. If a particular specification is not stated, then you may use your best judgment. Design the composition and space the letters and words for maximum comprehension. Minerva specs • Paper size: 14"x8" • Paper color: white • Ink color: black • Text line 1: Helvetica bold, 72pt, UC • Text line 2: a cursive font, 48pt • Text line 3: slab serif font, 54pt, all caps • Leading: 140 points Twofer specs • Paper size: 8.5"x11" • Paper color: white • Ink color: black • Text line 1: 56 point Times New Roman bold, U&lc • Text line 2: a decorative font, any point size • Text line 3: sans serif font, 48pt, all caps • Leading: 200 points Illustrator tasks __ Document setup __ Font selection __ Point size __ Leading __ Kerning __ Tracking __ Baseline shift __ 'Option + arrow key' kerning __ 'Create Outlines': manipulate letterforms __ Spell check __ Grid, Snap to Grid __ Grid alignment File - Document setup      Window - Type - Character      Type - Create outlines Edit - Check Spelling Purpose • Appreciate the complexity of alphabet letterforms • Create appropriate letter and word spacing relationships • Practice design principles of alignment, consistency, and uniformity • Create a well-designed layout composition • Practice using Illustrator software • Acknowledge and adhere to specs Evaluation • All specs precisely followed • Clarity of legibility and readability • Correctly spelled copy • Appropriate kerning, word spacing, and leading • Neatness of presentation • Appropriate layout composition • Demonstrated proficiency in Illustrator • Turned in on time Home • Email Jim Watson • Filename to share: http://www.jamesrobertwatson.com/typogspacing.html