The Discover New York study tour
Dr. Jim Watson, Professor of Design, has conducted 11 study tours to New York City since 1981 with over 140 students participating, in groups ranging from 6 to 20. The study tour included famous design firms, showrooms, unique stores, historical neighborhoods, outstanding museums and galleries, and superb live entertainment.

Some evaluations from past participants
• "Loved Wicked so much that I'm taking my mom to see it. The visit with Massimo Vignelli was the best visit ever! Central Park is my new favorite place. I was ready to go home by the end of the trip but was ready to go back after being in OK one weekend."
• "Every minute of the trip was a highlight. I couldn't do without any of it!"
• "The hospitality. New York pizza and bagels. Good balance overall between seeing things and free time. Don't change that. Best trip ever!"
• "This was the best trip I've ever taken."
• "I want to thank you for an amazing trip. It was a life changing, spiritual experience. I will never be the same."
• "The NY trip still has a daily impact on my design decisions. It was fantastic. I don't think a graphic designer should be introduced to NYC in any other way."

Designers/design firms visited
• C&G Partners Steff Geissbuhler
• Chermayeff & Geismar
• Frank Nichols
• Icon Nicholson
new media design
• Landor Associates
• Massimo Vignelli
• Milton Glaser
• The Moderns
• Pentagram
• PushPin Studios
Seymour Chwast
• Rockwell Group
• Ross Culbert & Lavery
• siegelgale
• TeleZign
computer graphics
• Tom Geismar
• Vignelli Associates
• Wajskol, Inc.

Museums and Galleries
• AIGA Gallery
• Cooper-Hewitt National Design Museum
: The Smithsonian Institution's museum dedicated to design
• Guggenheim Museum
• Museum of Modern Art
: The best design collection in the USA
• Metropolitan Museum of Art
: Tiffany, Sullivan, Wright, Medieval, design gallery
• Cooper Union Gallery
• Museum of American Illustration
• Parson's School of Design Gallery
• School of Visual Arts Gallery
• Whitney Museum of American Art

• Aida
• Alegria
, Cirque du Soleil
• Barnum
• Blue Man Group
• Chicago
• Corteo
, Cirque du Soleil
• The Fifth of July
• Hairspray
• Jersey Boys
• The Lion King
• Mamma Mia
• Movin' Out
• Phantom of the Opera
• Rent
• Spamalot
• Spring Awakening
• Urinetown
• Varekai
, Cirque du Soleil
• Wicked

• Downtown: WTC site, Wall Street, Trinity Church, Bowling Green, Battery Park, South Street Seaport
• Chinatown: Little Italy, NoLiTa
• Greenwich Village & SoHo: Washington Square, Prada, Moss, Longchamp, UniQlo, MoMA Design Store
• Union Square & Madison Square: AIGA, Parson's, Art Director's Club, School of Visual Arts
• Midtown: Empire State Building, Chrysler Building, Grand Central Station, NY Public Library
• Rockefeller Center: St.Patrick's Cathedral, Radio City Music Hall, Museum of Modern Art, Fifth Ave, Apple Store
• Times Square: Theater District, Letterman's Theater, Hard Rock Cafe, Planet Hollywood
• Central Park: Metropolitan Museum of Art, Cooper-Hewitt Design Museum, Guggenheim Museum