Logo for TravelPants
By James Robert Watson, PhD, Copyright, 2005



The logo identity
The mark conveys the unique benefit of the TravelPants (the accessible-while-seated leg pocket). To provide quick and easy recognition, the familiar android figure mimics the ones seen in airports, especially the Return to seat icon seen on airplanes. The lettering mimics the android figures and the plane seat with rounded corners and similar masses of form. The P represents the back of the seat in front of the passenger. The letterspacing helps convey the cramped conditions on a plane that make getting into a regular pocket more difficult. A combination of blues helps connect to business attitudes, conveys sky and flight, and emphasizes the pocket in the pants.

Sketch made in Dallas, Saturday evening, June 18, 2005

Dates
Sketches and design: May & June, 2005.
Trademark search conducted: July, 2005.

Link to info about TravelPants.

Filename to share: http://www.jamesrobertwatson.com/logotravelpants.html
Home page  www.jamesrobertwatson.com
Email Jim Watson  email@jamesrobertwatson.com