Lecture keywords

Lecture 1
Contributors
Ancient Chinese
Ancient Egyptians
Carl Magee
cave artists (designers)
Clinton Riggs
Earl Tupper
making marks, writing
pictographers
Richard & Betty James
Sylvan Goldman
Terms and spelling
advertising
ankh
art
calligraphy
communication
creativity
design
graphic design
hieroglyphics
iconography, icon
information
logogram
papyrus
perception
petroglyph
pictograph
purpose of graphic design
rebus
relief printing
substrate
trademarks
Lists
Areas of design
Advantages to writing/making marks
Disadvantages to writing/making marks
Historical stages/phases of communication
Impact of writing
Model of communication
Philosophy of design
Theories why humans make marks/write
Why people communicate

Lecture 2
Style
Medieval
    Charlemagne
    Constantine
    Illuminated Manuscript
Contributors
John Baskerville
Giambattista Bodoni
William Caslon
Albrecht Durer
Fournier & Didot
Claude Garamond
Ancient Greeks
Johann Gutenberg
Phoenicians
Ancient Romans
Terms and spelling
alphabet
ampersand
ascender, descender
baseline
bouma
boustrophedon
colophon
diminuendo
drop cap, raised cap
engraving & etching
font
freelance or free-lance
kerning, leading
ligature
majuscule, miniscule
parchment, vellum
pictogram, ideogram, phonogram
point
prolific
thick ’n thin
typography
upper case, lower case
watermark
x-height
Lists
Alphabet contributors
Necessities for printing
Rules for punctuation
Stages of mark-making

Lecture 3
Styles
Rococo, Baroque
Wood Type Poster
Contributors
Mathew Brady
Harper’s Weekly
lithography
Thomas Nast
New York Daily Graphic
photography
Louis Prang
Terms and spelling
symmetrical
billboards
cursive
daguerreotype
grotesque
halftone screen
intricate
Joseph Niepce
justified
Louis Daguerre
Renaissance
serif, sans serif
sumptuous
swash, flourish
Lists
Advantages of posters
Objectives of posters

Lecture 4
Styles
Arts & Crafts
    Bruce Goff
    Fay Jones
    Charles Rennie Mackintosh
    William Morris
    Gustav Stickley
    Louis Sullivan
    Louis Comfort Tiffany
    Frank Lloyd Wright
Victorian
Contributors
advertising agencies
Alexander Samuelson
Currier & Ives
N.W. Ayer & Son
Package design
Volney Palmer
Terms and spelling
aesthetic
business cards
eclectic
Fallingwater
form follows function
gradation
guilds
organic architecture
package design
Spencerian Script
stationery
Thorncrown Chapel
undulating

Lecture 5
Styles
Art Nouveau
    Arnold Bocklin font
        Aubrey Beardsley
        Jules Cheret
        Maxfield Parrish
        Alphonse Mucha
        Henri de Toulouse-Lautrec
    Samuel Bing’s gallery
    Hector Guimard
    Thonet Brothers
Cubism
    Georges Braque
    Pablo Picasso
Dada
    Marcel Duchamp
    Man Ray
    Max Ernst
Futurism
    Filippo Marinetti
Minimalism
    Lucian Bernhard
Terms and spelling
bentwood
collage
dynamism
pasted paper
photomontage
prominent
readymades

Lecture 6
Styles
Constructivism
    El Lissitzky
    Alexander Rodchenko
De Stijl
    Piet Mondrian
Surrealism
    Andre Breton
    Salvador Dali
    Rene Magritte
    MC Escher
Contributors
The Bauhaus
    Herbert Bayer
    Walter Gropius
    Ludwig Mies van der Rohe
    Weimar, Dessau
James Montgomery Flagg
War propaganda posters
Terms and spelling
grid alignment
less is more
propaganda
rectilinear
reverse type
Rosie the Riveter
Uncle Sam
Lists
Bauhaus philosophies
Commonalities of propaganda posters
Formats to set body copy
Icons for the New World (USA)

Lecture 7
Style
Art Deco
    Art Moderne
    Broadway font
    Donald Deskey
    Erte
Contributors
AM Cassandre
William Addison Dwiggins
Frederic Goudy
Stanley Morison
Otto Neurath
    isotypes
Paul Renner
    Futura
Jan Tschichold
    The New Typography
WPA, Works Progress Administration
    Federal Art Project
Terms and spelling
concentric
graphic design
isotypes
legible
streamline
waterfall
zigzag
Lists
Advantages of symbols over text
Principles of The New Typography

Lecture 8
Styles
The Fifties
    Doo Wop
International Typographic Style
    Max Bill
    Helvetica
        Edouard Hoffman
        Max Miedinger
    Ernst Keller
    Univers
        Adrian Frutiger
Contributors
Saul Bass
Beck Map, Henry Beck
Peter Cooper
Cooper-Hewitt, National Design Museum
Walt Disney
Lou Dorfsman
Henry Dreyfuss
Philo T. Farnsworth
William Golden
Raymond Loewy
Walter Paepcke
Paul Rand
RCA: NBC, ABC
television
Sam Walton
Terms and spelling
biomorphic
carousel
color coded
corporate
ergonomics
Industrial Design
radiovision
Lists
Advice from Sam Walton
Lessons from Walt Disney

Lecture 9
Contributors
Deborah Adler
    Target
Lester Beall
Chermayeff & Geismar
Doyle Dane Bernbach
Landor Associates
Herb Lubalin
Lance Wyman
Terms and spelling
branding
corporate identity
creative teams
Environmental Graphic Design
graphics or style manual
hanging punctuation
logogram, logomark, logotype
The New Advertising
wayfinding
Lists
Influences on advertising
Objectives of corporate identity

Lecture 10
Styles
The Sixties
    Robert Crumb
    Rick Griffin
    Bonnie MacLean
    Peter Max
    Victor Moscoso
    Andy Warhol
    Wes Wilson
New Wave
    April Greiman
Contributors
Arthur Fry
FDIP: DOT, NPS
happy/smiley face
peace symbol
post-it notes
Push Pin Studios
    Seymour Chwast
    Milton Glaser
    Ed Sorel
        Paul Davis
recycle symbol
Rosa Parks
Deborah Sussman
Vignelli Associates
Terms and spelling
graphic decoration
Have a Nice Day
post modern
psychedelia
sense of place & sense of identity
specs (specifications)
Lists
Traits interviewers look for

Lecture 11
'Style'
Macrap
Contributors
Altair 8800
Apple computer
    Jonathan Ive
    Rob Janoff
    Steve Jobs
    Susan Kare
    Macintosh
    Jef Raskin
    Ronald Wayne
    Steve Wozniak
Edward Roberts
ENIAC
Emigre magazine
    Zuzana Licko
    Rudy VanderLans
Doug Engelbart
Microsoft
    Paul Allen
    Bill Gates
Terms and spelling
conversational typography
pixel
resolution
Lists
Advantages of using a computer
Disadvantages of using a computer
Groups who embraced computer graphics
WIMP technology

Lecture 12
Styles
Punk
    David Carson
    Deconstructivism
Information Graphics
    Edward Tufte
    USA Today
    Richard Saul Wurman
Contributors
Internet
Kevin Mackenzie
Ray Tomlinson
respectful design
WorldWideWeb
    Tim Berners-Lee
Terms and spelling
chaos
distressed
emoticons
Enquire
faux
Information Architect
intrigue
Lists
Considerations for web design
Future influences

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