The Graphic Communication Society of Oklahoma
The GCS began in the early 1970s as the Oklahoma City Art Director's Club, then became the Graphic Artist's Association, and, since the early 1980s, the Graphic Communication Society of Oklahoma, inspired by the Dallas Society of Visual Communications. But, in the early 1990s, the membership numbers decreased and enthusiasm among the design community to get involved was waning. The organization had gotten tired - the same old stuff each month. There was a lot of work to bring in speakers and to promote the monthly meeting. It got to the point that the officers called a pow-wow meeting to discuss the future of the organization. One officer even wore all black to the meeting, thinking it would result in the death of the GCS.
As an educator, I saw the society a bit differently - it could have value as an adjunct to formal teaching by pooling resources and providing programs of significance. While disappointed (and even a bit angry) at the meeting in which so many wanted to just give up, I volunteered to serve as the new President and work to reorganize the GCS and turn it in to a healthy organization. I assembled a team of others who had gotten disappointed and were willing to invest time and energy to make it work. Most of the new board were design educators as, I suspect, we had the most to gain from a healthy design organization in Central Oklahoma. We developed a mission, objectives and philosophies to guide us.

New objectives and philosophies
• Keep operations simple, do not overburden anyone.
• Do these 3 things for the membership at each program:
      Feed 'em
      Teach 'em
      Give 'em something free at each program
• Call the events programs, not meetings (people don't really like meetings).
• Avoid committing to monthly meetings, just promote each program - membership didn't keep track, anyway.
• Don't strive for a yearly calendar - provide programs as available.
• Encourage presenters to avoid just showing their work, anything that one could read in CA magazine
• Each program should have a theme, topic, or lesson that is impactful and inspirational, and the membership should walk out with something in their hand to convey tangible value.
• Programs don't always have to be national; local/regional speaker logistics are less expensive.
• Promote the programs with one-color post cards. Donated design and printing often resulted in late announcements - so they were useless, negative even.
• Obtain corporate sponsorships to help defray operating costs.

Mission
The Graphic Communication Society is a forum for exchanging ideas and skills to:
• Enhance and encourage the member's growth as a visual communicator.
• Educate the Central Oklahoman about the impact of visual communication in society.
• Provide opportunities for socializing and networking.
• Raise the quality standard of design in Central Oklahoma.

Membership benefits
Impactful programs See list below
The GCS BlackBook
    A valuable resource with listings of Central Oklahoma designers,
    agencies, printers, photographers, and suppliers.
Design magazines
    Art & Design News
    Graphic Design: USA
    U&lc

The GCS Cafe
    Networking and socializing with food and drink in the City Arts Center Gallery.
Giveaways
    Posters by presenters
    WorldStudio's Sphere
    Triangle A&E literature and coupons
    Internet and Web info handouts

Programs
1993-94
OK Illustrators: Tim Jessell, Cameron Eagle, Mike Wimmer
• Michael Manwaring, designer, San Francisco
• McRay Magleby, designer, educator, Utah
• Broadcast Graphics: Brian Hall, OKC Channel 4
• Neil Powell, designer, Duffy Design, Minneapolis

1994-95
• Rick Valicenti, designer, Chicago
• Bill Dawson, Video Graphics, Los Angeles
• Cameron Eagle, Pepsi Super Bowl campaign
• Technology at Triangle A&E: demos and vendors
• David Sterling, designer, WorldStudio, New York City

1995-96
• Design by Objectives: Joseph Essex, SX2, Chicago
• Where having fun isn't just for kids: Bill Gardner, designer, Wichita
• The Internet & Visual Communications, presenters & demos
• Communication Graphics, national AIGA gallery exhibit
• Market to Market: Jim Starr & Les Kerr, designers, Dallas

Officers and volunteers
President
    Jim Watson
Vice President
    Les Kerr
    Larry White
Treasurer
    David Hissey
    Bill Kizer
Program Director
    Dean Wilhite
    Sarah Sears
Membership Director
    Larry Hefner
    Adrienne Farley
Membership volunteers
    Pam Adams
    Angie Myers
    Ruthanne Smith
Promotion Director
    Sarah Sears
    Kyna Burnett
Technical Director
    Brian Hall
    Cheryl Knippenburg
    Sharon Belanger
    Anne Lobaugh
GCS BlackBook
    Adrienne Farley
    Laura Bromley
    Steve Disney
GCS Cafe
    Carey & David Hissey
    Larry White

Corporate Sponsors
• City Arts Center
• Consolidate Business Supply
• Graphic Arts Prepress Lab
• ImageLab, BMI
• KFOR-TV, Channel 4
• Magnacolor
• Order-Matic Digital Imaging
• Semco Color Press
• Superior Graphics
• Triangle A&E
• Unisource
• Zellerbach

Membership dues
$40  Professionals (raised to $45)
$20  Students (to $25)

Member numbers


Epilog
I served as President for three years. The excitement of the new GCS within the design community led to discussions on the viability of creating an Oklahoma chapter of the AIGA, the national organization for graphic design. While there were some disagreement (primarily over the higher costs of the AIGA membership), enough were excited about the opportunity to raise the stature of design in Oklahoma by joining a national organization. Assessment and development meetings were held during the summer of 1996 and the new AIGA Oklahoma began operating that fall.

Map to AIGA event location


Handouts of info








www.jamesrobertwatson.com/gcs.html