Logo for the round backgammon board
By James Robert Watson, PhD
During the backgammon craze in the early 1970s, I designed a round backgammon board that addresses some of the weaknesses inherent in the typical rectangular board. I designed a logo identity for use on the board and in any promotion pieces.
The logo concept
The dominant element of the new board was its round shape. That drives this logo. I selected and manipulated a typeface that was quite skinny in its letter widths and in its letterstrokes. That allowed the letter O to stand out. Inside that O I rendered a shadow to convey the depth of the dice well. Inside this well are two dice to help immediately place the identity to the game of backgammon (a dice game). The actual and implied horizontal line running along the top (thru the crossbars of the G and As) respected the mass of the shadow inside the O and drew the viewer's eye to that O.
App and improved board shape
Side-by-side comparisons: 1975 original, new shape for an iPad app, new board shape.
Draft sketch for an improved logo:
The full story about the development of the round backgammon board
More info about the development of an app.
Original design and production: 1976 or 1977
Revised board and logo: July 2012
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